A Championship Dynasty Story
Content strategy, editorial, and digital experiences that deepened fan engagement, expanded audiences, and helped drive millions in online revenue.
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THE CHALLENGE
The Spurs needed compelling content that energized fans, celebrated the team, and created a digital revenue source across platforms.
Engage a global fan base
Showcase team and player stories
Drive digital growth and ticket sales
THE SOLUTION
I produced videos, articles, social content, and graphics that told powerful stories and delivered real-time coverage fans love, while creating a new channel of revenue expansion through online ticket and merchandise sales.
WORK IN ACTION
THE RESULTS
300,000
New email newsletter subscribers gained
250M+
Content impressions worldwide across all platforms
$4M
Average annual direct ticket sales (in 2007 dollars)
3
NBA Championships during my 7-year tenure