Gamification on The Lobby
Driving engagement, building connections, and making work more rewarding for more than half a million Team Members in 119 countries around the world.
.png)
THE CHALLENGE
Hilton needed a fun, engaging way to connect Team Members, driving key behaviors and celebrating wins across 28 brands.
Low engagement with internal content
Dispersed workforce across 119 countries
Need to drive specific business behaviors
THE SOLUTION
I led the building of a gamified experience on The Lobby with a series of fun, interactive challenges and giveaways that make everyday work more engaging.
WORK IN ACTION
THE RESULTS
60%
Average engagement rate
vs. 4% baseline
4,182
Likes and comments on gamification posts
$84,000
Total spend on creative and giveaways
12
Active gamification initiatives
over 2025-2026